Okay, so I’ve been digging into this whole Google Local Pack thing again, and let me tell you, it’s a bit of a rollercoaster. The question on my mind, and probably yours too, is: “Does the Google Local Pack still rotate in 2024?” Short answer, yeah, it does, but it ain’t the same game as before.
My Deep Dive into the Local Pack Rotation
First, I grabbed a bunch of keywords related to my niche, you know, the ones I really want to rank for. I’m talking about the super-specific, long-tail keywords that my ideal customers are actually typing in.
Then, I started tracking. I didn’t just do a couple of searches and call it a day. No, I used this cool, but I do it many times in a whole day, across different days. I wanted to see the patterns, to see if those top 3 spots in the Local Pack were actually changing.
What I Found
- Rotation is Real: Yep, those top 3 spots are definitely not static. I saw businesses moving in and out of the Local Pack, sometimes within hours, sometimes over a few days.
- It’s Not Just Rotation: It is easy to be in the top 3, if your business is good enough.
So, what does this mean for us trying to get our businesses seen?
Making Sense of It All
It is important to have a nice local SEO, and keep an eye on those rankings, and always be ready to adjust the strategy, It’s a marathon, not a sprint, folks!