Okay, so I’ve been messing around with this “Go Munch Brand Kit” thing, and I figured I’d share my experience. It’s been a bit of a learning curve, but kinda fun, too!
Getting Started
First off, I had to actually figure out what this brand kit even was. Turns out, it’s basically a bunch of pre-made design stuff – logos, colors, fonts, all that jazz – for a fictional food delivery service called “Go Munch”. Seemed simple enough.
I grabbed the kit files – a bunch of images, really. I needed somewhere to put all this, I chose to simply make a folder in my local hard drive, and named it “GoMunch_BrandKit”. I then copied all the files into this new folder.
Playing Around with Colors
The brand kit came with a defined color palette. Mostly, it have a very vibrant, eye-catching yellow and a deep, almost black, gray. Also, I found there is a mild white color, it looks not that pure.
- Primary Yellow: Super bright, makes you think of sunshine and maybe fast food.
- Dark Gray: Gives it a bit of a sophisticated, modern feel.
- The Mild White: Give a very comfortable feeling, it’s good to be a background color.
I started experimenting,I created a very simple HTML file, and I played the colors with the texts and background, trying to feel the “vibe” of the color palette. It’s interesting to see how different combinations made me feel. The yellow and gray together? Pretty slick.
Logo Variations
There were a few different logo versions included. A full-color one, a black-and-white one, and even a simplified icon. Pretty standard stuff.
I spent some time just looking at them, thinking about where each one might be used. The full-color one is probably best for the website or app, while the black-and-white version could work well on printed materials. The icon? Perfect for social media profiles.
Fonts and Typography
The kit specified a couple of fonts, one for headings and another for body text. It gives a very modern and clean look, and it’s quite readable.
I did some test with these fonts, by using the same HTML file, and I wrote something, anything. I found they’re easy to read.
Putting It All Together (Kinda)
To see how it all looked together, I just play with the HTML file, adding the logo, the font, and set the color in it.
It’s actually amazing how much difference a consistent brand kit makes. Even my super basic “design” looked way more professional than usual.
Final Thoughts
This whole “brand kit” thing was a neat little exercise. It’s definitely got me thinking more about how important these design elements are. I’m no designer, but even I could see the value in having all this stuff pre-determined. It makes things way easier and helps keep everything looking cohesive. I feel it’s very useful for those who doesn’t have any design skills.